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Social Media
Shachi singh

Facebook inflicted with Dark Advertising related to Brexit

Facebook does not seem to be getting off the shady posts and campaigns anytime soon. In the latest, few prominent politicians have unearthed the dark advertising on the social networking website. Reaching 11 million people in over 10 months According to the Digital, Culture, Media and Sports Committee, an organization called Mainstream Network has bankrolled the ads, ensuring the reach to 11 million people in over 10 months. The company has apparently spent £257,000 ($335,148). Under the campaign, the users are asked directly to email their MP asking them to “chuck chequers,”. Popularly used for Prime Minister Theresa May’s Brexit negotiating position agreed at her chequers retreat in July.

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Social Media
Shachi singh

Facebook adopts War Room Strategy ahead of Brazil Elections

Facebook’s war room ahead of the Brazilian Presidential Election looks like the appropriate strategy for image cleansing. The Social Networking Website was on the receiving end after the news of the U.S. Presidential Elections being influenced spread like wildfire. However, Facebook does not want to repeat the same mistake and the war room is all about it.

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Shachi singh

Facebook Pixel’s First Party Cookie option starts from October 24 2018

Facebook Pixel will add a first-party cookie option in a bid to allow the advertisers to keep getting data from Apple’s safari browser. Microsoft and Google have done the same and now the social networking giant would enable the advertisers to use the data for measuring and improving their ads on its platform. The Mark Zuckerberg led started sending emails and informing the advertisers from Friday. Thereafter the feature would go live from October 24th. Joe Osborne, a Facebook spokesperson stated that, “We are offering a first-party cookie option for the Facebook pixel to help businesses continue understanding site activity and ad attribution across browsers.” He added that the changes have been done following the footsteps of other online platforms. Further, enabling first-party cookies for ads and analytics is more sought after approach by the borrowers. This on the other hand would not change the control that people have on the advertisements. Although the changes would take places on its own, it is up to the advertisers to change the settings in Event Manager under the Measure and Report section.

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