Jump, the uber electric Bike looks stylish and, at the same, time does not fit in the conventional Bike design. However, Nick Foley, the head of Product believes that the Red colour is not just meant for catching everyone’s attention. He added that people should start seeing Bikes as the major part of Urban Transportation. While the features and specifications of a vehicle is something that people are inclined towards, they almost never overlook the Bright colours. Foley believes that to get someone buy something, it is the form-factor that comes majorly in play.