After Completing the Shazam Purchase, Apple Associating with Salesforce

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Apple Inc. completed the acquisition of the music application Shazam, weeks after the European Union approved the agreement. Now, Apple Associating with Salesforce to redefine customer’s iOS experience

The agreement, announced in December last year, is expected to help the iPhone maker better compete with Spotify. The Spotify is currently the industry leader in music streaming services.

Association with Salesforce.com

On the other hand, Apple and Salesforce.com are entering into an association. The iPhone manufacturer will help Salesforce build features similar to the Siri voice assistant in Salesforce mobile applications.

In return, Salesforce will create software tools so that large companies that use their technology can build better products with specific functions for iPhones and iPads.

Apple and Salesforce have vast ecosystems of third-party software developers. Around 20 million developers make software for Apple devices, most of them focused on the consumer. While Salesforce has about 5 million developers who turn to their systems to create commercial applications. A new market in which Apple has expanded through agreements with International Business Machines, Cisco Systems and Accenture.

The partnership means that a salesperson can use Siri after a meeting with a customer to update that customer’s record with meeting notes and many other data entry tasks that can consume valuable time.

In return, Salesforce is creating tools for companies that use their systems to make better use of Apple-specific features such as Siri.

At the annual Salesforce customer conference, this week, Marriott International will demonstrate a new system. It uses Salesforce and Apple tools so hotel guests can perform a number of tasks. They can light a fire, order sandwich or take ride using Siri with an Apple HomePod on your hotel room. And at the next Marriott where the guest will be staying, Siri will remember guest preferences, including her favorite sandwich, Salesforce CEO Marc Benioff told Reuters in an interview.

Salesforce also runs an educational platform called Trailhead. Every fourth person enrolling in how to create commercial applications with Salesforce tools ends up getting increase or promotion. As part of the agreement, Apple and Salesforce will add courses on how to develop apps for iPhone and iPad.

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