OnePlus has inked a deal with Reliance Digital, to sell OnePlus 6T in the offline stores, in various cities across India.
The Chinese smartphone maker stated, that the buyers would be able to buy various OnePlus phones offline, along with the accessories. At no extra price compared to online. Further, the customers would be able to avail the Reliance Digital Promotional Campaigns with OnePlus Products.
Betting on Physical Presence
About the development, Vikas Agarwal, General Manager, OnePlus India stated that “The premium smartphone segment in India is steadily growing“. OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach.”
Partnership with Reliance Digital
He added that the partnership with Reliance Digital will help OnePlus to amplify its physical presence and cater to the increasing user base. Agarwal further stated that “The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.”
Reliance Digital is pleased to announce a partnership with OnePlus
Brian Bade, CEO of Reliance Digital stated that “Reliance Digital is pleased to announce their partnership with OnePlus. With the addition of OnePlus 6T to our portfolio, we reiterate on our constant endeavor to provide customers with world-class retail experience while personalizing their technology needs.”
Reliance Digital stated that they would also have the demo zones for OnePlus smartphones. Where the users would be able to test the phones. The arrangement would be something similar to the OnePlus’ pop-up stores. To the uninitiated, OnePlus is also available in Croma stores.