Cloud Computing has covered a long path since it came into existence. Now, it’s not a question of whether you want cloud computing or not.

The big concern is which cloud platform is good to go? Cloud computing is inundated with so many cloud providers including AWS, Google, and Azure.

So, how will you decide which is best to choose among these three? Well, here we elaborate on some major factors that help you to make the right choice for your business. 

Top Three Cloud Providers

When we talk about the leaders in the cloud platforms market. these three names come to mind AWS, Azure & GCM.

Amazon Web Services

 AWS is a secure cloud-service avenue offering computing power, database storage, and CDN to grow businesses. Moreover, AWS is having 100+ services in its directory with advantages like agility, cost-effectiveness, security, and flexibility. 

Microsoft Azure 

A gamut of cloud services is offered by Microsoft Azure including storage, analytics, networking, and computing. It has three models of cloud services- PaaS, SaaS, & IaaS. It is a flexible and open platform that is easy & fast to use.

Google Cloud

GCP is the youngest member of the Cloud, but still, it has managed to make a good customer base. Its ML tools, BigQuery analytics engine, innovative approach for big corporate helped to stand out from others.

Azure Vs AWS Vs Google Differences

1. Availability Zones

AWS was the earliest participant in the cloud domain which means it had more time to strengthen its position & expanding its network. AWS hosting is having multiple locations worldwide. GCP and Azure also hosting in multiple locations worldwide, but difference occurs in their availability zones. 

  • Microsoft Azure is having 54 regions worldwide & available in 140 countries across the world. 
  • Amazon Web Services has a total of 66 availability zones with twelve more in its way.
  • GCP is available in 20 regions across the world with three more in its way.

2. Market Shares & Growth Rate

In cloud market terms, AWS is the first one to remind. Thinking why? Well, it has certain reasons. Look at the following graph to understand its importance.

GCP vs AWS vs Azure a Detailed Comparison 1
  1. AWS is leading among all three and around 30% of public cloud share name of it. 
  2. Azure spotted on the second position as it owns a 16% market share worldwide.
  3. Google is positioned in third place owning 10% of worldwide market share

Even if you talk about market shares, though GCP and Microsoft Azure both lagged in the race, yet they have shown a tremendous growth rate. The graph shows that, as of 2019, Google came up with a growth rate of  83% while Azure is in second place with a 75% growth rate and AWS is in third place with a 41% growth rate. 

Source Credit: Intellipaat

3. Customer Base

AWS supports a bigger user base & community support because it is the oldest player in the cloud market. It has several high-profile & well-known customers including BMW, Unilever, Airbnb, Netflix, Samsung, Zynga, MI, etc. 

GCP vs AWS vs Azure a Detailed Comparison 2
  • Microsoft Azure is also racing fast in this race and earned a high profile customer base. It has almost 80% of Fortune 500 companies as its customers. Some of them are – Polycom, Johnson Controls, Honeywell, Fujifilm, Apple, etc. 
GCP vs AWS vs Azure a Detailed Comparison 3
  • On the other hand, Google has the same infrastructure as that of YouTube and Google Search, due to which several big companies have shown faith in Google cloud. Some big clients of Google cloud are PayPal, HSBC, Bloomberg, 20th Century Fox, and more. 
GCP vs AWS vs Azure a Detailed Comparison 4

4. Costing

AWS is quite affordable in comparison to its competitors. This charges a pay-as-you-go styled billing system which means it requires no long-term commitments or upfront payments, that is quite budget-friendly for startup businesses.

Amazon is continuously trying to make AWS cheaper, decreasing prices on 15 different occasions in the past 4 years. AWS has also a calculator that helps you to quote as per your business. 

Microsoft Azure charges are based on the minutes of consumption offering you the option of lump-sum payments for short time commitments with a discount. There are numerous features that can affect the final monthly cost with Azure including per-gigabyte fees that applies to usage as well as storage. The calculator is also provided by Azure for the estimation of the monthly cost. 

Google will offer you $300 credits to spend on their cloud when you sign up for a free trial of Google Cloud. It offers potential customers a calculator for determining the end price. Google charges are based upon per minute use & discounts also provided if a certain product is used more than twenty-five percent of a month. There are several other potential variables that can affect the end price. 


The choice of cloud computing platforms majorly depends upon the technical and business requirements of a particular organization. However, Cloud Providers position themselves in a way that tells clearly how they are targeting their audience. Have a look!

  • Amazon Web Services (AWS) is ruling cloud computing for several years hence having the biggest reach with its data center worldwide. However, its pricing policies moving enterprise-level companies to look out for expansive and versatile solutions. 
  • Microsoft Azure perfectly suits to those companies who use a lot of products of Microsoft & require effective and reliable cloud solutions. 
  • In comparison with Azure and AWS, Google Cloud seems almost in its initial stage. Since it offers a solid service package and incredibly flexible pricing models, this is considered to be a perfect solution for those companies that are relying on web-based products.

Considering all these points, you can easily choose the best cloud provider as per your requirements. The comparison among them will help you to decide which goes perfectly with your needs. Hopefully, you found this blog informative. 

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